Type: Article; Author(s): A.F. Firat, A. Venkatesh; Date: ; Volume: 22; Issue: 3; Page start: ; Check for local electronic subscriptions; Web address. A. Fuat Firat and Alladi Venkatesh () Liberatory Postmodernism and the Reenchantment of Consumption, Journal of Consumer Research Vol. 22, No. Liberatory Postmodernism and the Reenchantment of Consumption [in] Journal of Consumer Research. Type: Article; Author(s): A. Fuat Firat and Alladi.

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Consumerism begins in the collapse of the public-private, in the ability for social relations to be entirely public, for all exchange to be public and broadly significatory. We demonstrate how postmodernism is concerned with the reversing of the conditions of modernity and with a wide range of issues regarding the construction of the subject i.

Please log in to set a read status. But the consumerist subject is no more free than the universal-rational one. You do not currently have access to this article. Liberatory postmodernism and the reenchantment of consumption AF Firat, A Venkatesh Journal of consumer research 22 reenhcantment, Their combined citations are counted only for the first article.

You could not be signed in. Further evolving the new dominant logic of marketing: Close mobile search navigation Article navigation. Sign In or Create an Account. It makes it easy to scan through your lists and keep track of progress. Oxford University Press liberafory a department of the University of Oxford.


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Liberatory Postmodernism and the Reenchantment of Consumption

This is an example of commodification of a critique in which the critique is rendered incapable of standing on a footing equal to and opposing its original target of attack. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide.

The analysis in our article begins with a discussion of the philosophical foundations of modernism and postmodernism followed by a cultural critique of modernism—exposing, for example, the modernist distinction between production and consumption and the privileging of production over consumption.

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This item appears on List: A Typology of Consumption. To purchase short term access, please sign in to your Oxford Academic account above. Your reading intentions are also stored in your profile for future reference. Dialog, debate, and directions, Here’s an example of what they look like: University of California Irvine. The Social Life of Things: The reason for this delay is the growing influence of the market — which is a modern institution still operating according to the commercial principles and criteria of the “economic” — during the contemporary dissolution of other modern institutions.


Get my own profile Cited by View all All Since Citations h-index 41 29 iindex 76 The active consumer liberates the passive prole, but the labor is still expropriated. The consumer society reader Previous: Setting a reading intention helps you organise your reading.

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EconPapers: Liberatory Postmodernism and the Reenchantment of Consumption

Posted by Rob Horning at 3: O is no way for the critique to mediate between the dominant and dominated, for it is always and already dealt with by the dominant mode. Has the Internet become indispensable? Thus, there are only two possibilities for cultural critique in a modern market: This article is also available for rental through DeepDyve.

Don’t already have an Oxford Academic account? While human beings have always engaged in consumption, the modern concept of consumption as separate from other phenomena seems to be rooted in other separations: Setting up reading intentions help you organise your course reading.